READERS’ responses to timber giant Gunns’ Little Green Book, published recently and duly reported on by Strewth, have been overwhelming. Tasmanian Pete Godfrey even went to the trouble of editing Gunns’ publicity tome, redrafting its introduction (Gunns’ original words are in brackets): “We at Gunns are pleased to bring you our Little (Green) Greed Book, a snapshot of some of the activities we carry out in our community to look after our (forests and the environment) shareholders,” the new version reads. “We aim to substantially manage our (natural resources, trees, walnuts and grapes) money. We seek to protect our (environment) business and deliver social and economic benefits to our (community) directors and friends. That is why we make (sustainability) subsidies our business.” Godfrey also helpfully added comments to key paragraphs of the booklet. To Gunns’ line that “almost 4000 recreational visitors to the Gunns estate enjoy a range of community benefits”, Godfrey noted that the company “carefully monitors visitors’ activities so that they don’t look behind the propaganda screens we leave to hide the clear-fell logging and the poisoned animals”. Far be it for Strewth tosuggest that anything Godfrey writes is true.
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Posted by Factfinder on 01/10/09 at 08:01 AM
Written in language suitable for years 6-10, the Little Green Book challenges young readers to spot the misleading statements on every page. It starts with the traditional Gunns gambit that its woodchip business is all about fine timber, and then gets into the serious malarkey.
John Hayward
Posted by john hayward on 01/10/09 at 01:26 PM
Perhaps a copy of this little green stinker-book could find its way into the ASX, (characterized in the form of a letter of disclosure,) possibly bearing the signature of their secretary, Wayne Chapman?
Surely this testament of ‘nearly-true’ would nudge up the Gunns Ltd share-price?
After all its not how you do it, its more a matter of ‘you beauty,’ this latest usage of a smoke and mirrors gambit, has worked for us, just look at the share price?
It’s not all about truth you know, anyway, there’s far too many truths in and around Tasmania, so we will do what it takes address this imbalance of fact over fiction?
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