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In August 2009 James Murdoch delivered the MacTaggart Lecture . It is the keynote address at the Edinburgh International Television Festival, and the annual corroboree of the leading players in Britain’s television world.

James Murdoch was at the top of his game. He was News Corp’s chairman and chief executive in Europe and Asia, in charge of the company’s British newspapers and its interests in the satellite broadcaster BSkyB.

He arrived on the platform to thunderous applause and delivered a speech scathing of the industry regulator Ofcom, ‘‘unaccountable institutions’’ like the BBC and the ‘‘authoritarianism’’ of government media agencies.

He ended with a flourish: ‘‘The only reliable, durable, and perpetual guarantor of independence is profit.’‘

If all of this was not breathtaking enough, his speech was called ‘‘The absence of trust’‘. In other words, ‘‘the right path,’’ according to James, ‘‘is all about trusting and empowering consumers’‘. The state should get its nose out of his business and the BBC should leave commercial activities to the market.

Intriguingly, the guest speaker at this year’s MacTaggart Lecture is James’s sister Elisabeth Murdoch. By next August the Brits will have had the Murdochs up to pussy’s bow.

The context of that swaggering lecture in 2009 is fascinating. The general election was held eight months later and a lot happened in the interim. In March 2009 the Tory opposition leader David Cameron (now the PM) said the BBC licence fee, which is the corporation’s main source of revenue, should be frozen. The opposition’s culture and media spokesman, Jeremy Hunt (a former PR man), made the same call.

Just after James’s lecture in Edinburgh, Hunt wrote an article in Murdoch’s Sun attacking the BBC and saying it should curtail its commercial activities. Between the lecture and the publication of the article Hunt had flown to New York where he met News Corp retainers.

Just before the lecture, Murdoch had complained that Ofcom was meddling in his business - in June 2009 the regulator had announced BSkyB should sell some of its channels. Less than a fortnight later Cameron declared that if he was elected to government he would scrap Ofcom.

Thirteen days after the lecture, Cameron and James Murdoch had a drink at a private club in Mount Street, called George. Over a cocktail James said The Sun would back Cameron and the Tories at the coming election.

It was revealed before the Leveson inquiry into the media on Tuesday that Jeremy Hunt, the Media and Culture Secretary, and his office, instead of acting in a quasi-judicial capacity in determining the merits of News’s bid for the balance of the BSkyB shares, was actively backing the bid.

How the world has turned upside down. James has been drummed out of London with his tail between his legs, the BSkyB bid is in tatters, and the idea of ‘‘soft touch’’ regulation of the media is a distant fantasy. In fact, out of all this will come a statutory scheme with powers to enforce codes of conduct for newspapers and internet media.

The remarkable thing is that James Murdoch on Tuesday and his father Rupert on Wednesday were still clinging to their tattered scripts in evidence before Lord Justice Leveson.

‘‘I want to put it to bed once and for all that I used the influence of The Sun to get favourable political treatment,’’ insisted Rupert with a straight face.

James said he would never make ‘‘such a crass calculation’’ about what his newspapers could have achieved in relation to the BSkyB bid in the run-up to the election. ‘‘It would never occur to me.’‘

The strangled guffaws could be heard around the world, right back to little old Oz, where almost on a daily basis the Murdoch papers shove their proprietor’s commercial interests down our throats.

The relentless attacks on the national broadband network in News Ltd’s national daily The Australian and other of its capital city tabloids is not without an eye on protecting the patch of Foxtel, SkyNews and Fox Sports.

The assaults on the Finkelstein findings and on the recommendation for a News Media Council are certainly something News Ltd has shared with other media organisations, including this one, but News has very much been to the forefront on that political campaign.

It is notable that Tony Abbott’s Coalition is in step with News Ltd in its opposition to a statutory media regulator, a privacy law and the broadband network in its current proposed form.

I think we’re entitled to know what backroom discussions, private drink sessions, winks or nods have taken place, if any. As Paul Keating once observed of Rupert Murdoch: ‘‘You can do a deal with him without ever saying a deal is done.’‘

He doesn’t have to ask prime ministers for favours. They understand implicitly what’s required.

The wondrous thing about Leveson’s hearings is that for the first time since Murdoch went to Britain in 1968 to buy the News of the World, he has been put on the stand and pressed to account for his role and influence with successive British governments.

We have seen over the past 12 months or so evidence of News International’s ever-spreading stain on British institutions and democracy - on the police, on the public service, on politics and on the media itself.

In Britain, at least, the Murdoch ascendancy is over. But the Leveson hearing is not over.

Rupert Murdoch returned last night our time. He thought the impertinent questions would be out of the way by Wednesday, when outside the inquiry room during a break he was heard to say to one of his consiglieri: ‘‘Let’s get him to get this f—-ing thing over with today.’‘

Actually, this might run as long as The Mousetrap on the West End.

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First published: Read more: http://www.smh.com.au/opinion/politics/winds-turn-against-murdoch-influence-20120426-1xnv1.html#ixzz1tBoDUC7k

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