TWELVE months ago, it was clear the mass consumer was going to have at his or her disposal many more gadgets with greater capacity to record, store and share content.

It was going to be a year in which people started to challenge those who traditionally provide us with content, be it news, music, or movies.

Crucially, what 2005 proved was that far from these techno tools being purely dumb funnels for the same paid-for content from mainstream media, they had the chance to become powerful tools for political expression and reportage.

The consumer was turning into the citizen with a meaningful role to play. Media started to look more participatory and inclusive.

Read the rest:
HERE

Earlier:
NATASHA CICA: Now for some new media thinking, please!