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Photo taken Saturday, April 14 just as the sun went down; from Talbot Rd, South Launceston, looking towards The Gorge (westerly).

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• TAG IT – CULTURE JAM MARKETING CAMPAIGN TAGS HARVEY NORMAN

Monday 16th April, Last Stand MR

This week, Harvey Norman stores across Australia have been visited as part of an innovative marketing campaign to give customers the real story of where their new native forest furniture is sourced.

The Last Stand has been campaigning to highlight the role Harvey Norman plays in the destruction of our native forests. Their native Australian furniture and flooring is sourced from high conservation value forests at risk in New South Wales, Victoria, Western Australia and Tasmania.

“If Harvey Norman won’t tell the truth to their customers we will” said Nicola Paris from the Last Stand.

“Conservationists across the country have visited Harvey Norman stores and done some DIY marketing, placing tags on furniture saying ‘Find out how you can win’  accompanied by a QR code which takes customers to a YouTube video which shows the destruction caused by logging our native forests for furniture.

“The myth that logging Australia’s forests for furniture ranges sold by Harvey Norman is sustainable and there is no consequence to their ongoing destruction is simply not true.  There are endangered species at risk in many of the areas Harvey Norman sources wood for its furniture.

“Action is well overdue – Harvey Norman has not given any indication of changing their current practices so we are turning to creative tactics to get the facts out to their customers.”

An extensive chain of custody report outlining how Harvey Norman are selling Aussie native forest destruction was published by Markets for Change and can be accessed at http://www.marketsforchange.org

The Tags can be downloaded here:
http://www.thelaststand.org.au/wp-content/uploads/2011/07/ACTION-IN-A-CODE-sm.pdf